An Art Director unifies a vision with visual elements and artistic style that translates desired moods, messages, concepts and ideas into imagery. In particular, the Art Director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience.
Ian’s work as Art Director extends to marketing, advertising, publishing, film and television as well as artistic features of a theatrical production and event design. Furthermore Ian’s responsibilities as art director include and are not limited to casts models, find locations, work with photographers, set builders, artists, graphic designers, stylists, hair and make-up artists.
Production & Set Design focuses on the creative process of designing, developing and building the components that become an essential part of a set.
Ian’s production work includes designing and overseeing the build out of sets, visual merchandising elements and store fixtures for a group of international leading companies in the film, fashion, beauty and advertising industry such as L’Oreal, Sony, MGM, Orion Pictures, Hugo Boss, Tommy Hilfiger, Calvin Klein, Walt Disney and Volvo to mention but just a few.
With Ian’s imaginative art direction back ground in event design and management experience Ian has successfully executed prestigious corporate and charitable events as well as wedding ceremonies, exhibitions fashion and trade shows.
Ian’s Event Planning duties include and not limited to developing a theme for the event, budgeting, technical and logistic support.
Ian Proetta, Art Director, Set Designer, Creative and Event Director brings a varied and impressive, outlook to the world of design. Ian Proetta´s work is characterized by his commitment to his projects, his attention to detail, his creativity and versatility; Ian’s projects range from designing and producing advertising campaigns from interior design to movie sets, production design or organizing a main event in all the results are always fresh and unique.
Born in Gibraltar and raised in Spain, Ian first attended a two-year BTEC design programme at the London School Of Furniture. This comprehensive course of study included graphic design, fashion, fine art, set and interior design. Upon completion of the programme, Ian attended the highly acclaimed Middlesex University, for a four year Bachelor of Arts course of study. The curriculum included design management, space planning, interior, set design, furniture and fixture design.
Upon graduating, Ian left to the United States and worked in New York for the Walker Group CNI, the largest architectural firm in North America. It soon became clear, however, that Ian’s passion lay in the area of production and scenery design.
Ian has worked for some of the finest designers the most prestigious companies and entertainment industries in the world, some of his notable credits include: Creative Director for Greneker of USA’s most established visual display companies, Art Direction for numerous video and TV commercials such as the Muppet Christmas TV special, the Walt Disney EE3 Exhibition at the Los Angeles Convention Center, Kellogg’s, Bacardi, Volvo, Boeing, Honda, Elton John and Channel 4 Grand Designs to name just a few!
Furthermore Ian’s work as an award winning designer includes the MGM Licensing Show exhibition stand, 1997 Orion Video Show Booth, L’Oréal’s first place award winning exhibition stand, MGM Fashion Award wining exhibition stand, MGM Store design and last but not least the highly acclaimed unveiling of Play Station Event in the United States.